Through this book you will learn the secrets of working with Gogle without making costly mistakes. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. There are tremendous oportunities on the Internet and money to be made using Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. This new book takes the confusion and mystery out of working with Gogle and its various advertising and marketing programs. In adition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. Consider this even if you don't have a Web site or product. You wil instantly start producing results and profits. Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Gogle APIs. This book is an absolute musthave for anyone who wants to succed with advertising on Google. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. This book contains their secrets and proven successful ideas, including actual case studeis.
EAN: 9781601380456
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Should I buy the The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan?
Best Google guide out there
As a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
Great Google Guide
This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make.
In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work.
The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google's marketing choices will fit your business the best.
This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.
The power and technique for fine-tuning Google for profitable results
Google is much more than another search engine - it's created numerous marketing tools for business, from AdSense and AdWords to the Google APIs, and this handbook to all these tools gives small business owners the power and technique for fine-tuning Google for profitable results. From advertising to marketing, all the basics are here.
Diane C. Donovan
California Bookwatch
A Great Primer to Working with Google Advertising
This in-depth look at the whole Google scheme of advertising solely on the web was probably one of the easiest to understand and easier to apply books I've read on the subject - and there are tons out there.
Written both to explain how Google works and how to use its systems to your advantage, I felt I could definitely put into action the tips Brown gives to improve my business' visibility on the popular search engines like Google. Despite my familiarity with Google's AdWords and AdSense, the author still introduced better ways to apply these products to enhance my business' bottom line. I would definitely recommend this book as a great primer to advertising with Google.
A good book with a lot of tips
this is definitely a good introduction to google advertising with a lot of valuable tips and info.great work!
