Welcome to the information marketing industry - a littleknown industry of entrepreneurs, most working only part-time hours and neting seven-figure profits.
The topics include everything imaginable from better sex, to teaching parots to talk, to gardening, to investing in real estate, to runing businesses. In adition to an easy 9-step process for you to create your own info-business, this book profiles 29 infomarketers, reveals thier busineses strategies, marketing materials and business documents so you can have the tols you ned to duplicate thier succes. Info marketers gather information and sell it in convenient forms to people who need it.
How a Real Estate Millionaire Gets His Customers to Do the Seling for Him ….. Page 159
Page 28 . How One Ex-Salesman, ExLaw Enforcement Oficer, Ex-Company Owner Turned Surplus Junk Into a MillionDolar Info busines ….
Page 32 . A High School Kid Built a Business and Earned More Than His Colege Profesors ….
A Direct Sales Process That Turned Into an InfoBusiness ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
Page 43 . The Quick Way to Determine the Selling Price of Information Products …
How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51
Page 53 . How a Profesional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …
Blinded and Handicapped by Multiple Sclerosis, One Info Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Aproach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Bok More Appointments, and He's Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bil Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
Page 149 . What an Info-Marketer Did With No Knowledge and No Customers to Build a Million Dollar Busines Within a Year …
What to Say to Get Customers to Beleive That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most neting 7-figure profits.. Businespeople and consumers alike need information provided to them in conveneint forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsleters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof
EAN: 9781599181400
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Should I buy the The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months?
I Love Dan Kennedy
I love Dan Kennedy and his products...
But take a close look - the NO BS Series gives you the What but not the How.
They are each 300 page sales letters promoting you up the ladder of other Dan Kennedy products. Dan is a master and knows this and is laughing himself silly every time he writes a "book."
This book gives a proven step-by-step formula to build a very successful information product business.
For those who are already Dan Kennedy students, this book is for you. If you are not familiar with with him, Bill Glazer or Robert Skrob, get set for an eye-opener. Kennedy is known for his no b.s. approach to business and marketing. It is straight and to the point with specific examples of those who have been there and done it.
This book starts by challenging the premise that "Get Rich Quick" is a dirty phrase. After all, thousands have done it and continue to do so with information products. Why not you? The authors show you how to do it with the right product for the right niche.
It then leads the reader through a step-by-step process of identifying the best markets and the process for creating your product. The book covers a key element of success for many information marketers, which is the strategies for creating back-end sales and continuity program to increase the lifetime value of customers.
Each chapter explains a specific step to creating information products that is supported by real world examples about how individuals applied that step to build their info business. Successive chapters build on concepts taught in previous chapters so there is a smooth and logical transition to the next concept/strategy.
Most of us are constantly looking for reputable vendors and products to help us in our businesses. The book helps also helps the reader with this challenge. In addition to the specific steps and strategies for product creation and marketing, the book lists several valuable resources for additional learning as well as products and services you can use to build your business.
If you are thinking of the information product business, this book is a good read.
Great overview of a lucrative industry
I've had my own business since 1998, but it's only been in the past few years, since learning about info-marketing, where my business has really taken off. This book gives you a great overview on this very lucrative industry. The beauty of info-marketing is you can build a business from scratch around it, or add it as a income stream to your current business. Robert Skrob, one of the authors, does an excellent job of not just telling you about info-marketing but showing you, through the use of many case studies, how you can integrate it in your business. If you've never heard of info-marketing, or your idea of info-marketing is writing a book, then the Official Get Rich Guide to Information Marketing is a must-read for you.
A Must Read
I have read the whole book and I have a need to read it again because it is so informative. Information marketing is a way for people that love to teach to reach multitudes of people who seek specific information on a subject.
It is a MUST READ for anyone seeking to begin an information marketing business or improve upon their current information marketing business.
All business owners are in the people business and this shows you another spectrum of possibilities to improve your income and help others at the same time.
I will begin my info business with the knowledge I have taken from this book and I look forward to meeting Dan Kennedy, Bill Glazer and Rober Skrob in person soon to thank them for sharing.
The amazing gift of Networking with the Pros
I have been fortunate to be one of the information marketers profiled in this book. I wrote the piece about helping people with illness and disabilities tap inner resources to become active participants as a partner with their doctor. The article describes my work nicely, but having it in a book written by the great minds of Information Marketing definately presents it with class. When I want to show people what I do, giving them this book to read that article, creates openess in them for what I have to say. I remember an old saying that says "the medium is the message". When you learn the art of Information Marketing; your message is better received.To learn more about The Life Skills Approach; go to http://lifeskillsinc.com.
