An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper level with your customers and prospects.
EAN: 9781440454202
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Should I buy the Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing?
Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
Jim Tobin's latest book is an eye-opening introduction to the cyber-side of marketing on social media like facebook and second life and the mechanisms behind successful corporate online ad campaigns. Jim guides the uninitiated into an exponentially growing virtual world where there are no limits on the marketing of your products and ideas if you approach the net using the specific tools he suggests. This book is essential to any business owner or marketing expert who wants to exploit the millions of eyeballs focused online at any given moment. Non-targeted marketing will soon be extinct and replaced with smart, cost effective, laser focused pitches based upon the data collected on the web and each consumer. But you can't join the cocktail party if you don't understand the lingo or how to get into the room.
Fantastic book!
Just started reading this morning and can't put the book down. It's easy to read, easy to understand and entertaining too. A great holiday gift for anyone that touches a computer. See how the world of marketing continues to evolve through social media.
Great advice from solid experts
Having followed Jim Tobin for some time on twitter (@jtobin), and being a big fan of ignite social media, I'm sure this book will provide a wealth of knowledge around the social media/marketing medium.
From the sneak peeks provided on their blog alone I am already reaping the rewards of the advice of this book.
I'm definitely excited to get it in my hands. I'll update this review once I have finished it.
What social media means, and how to plan for marketing
If you're a marketer or a CEO and you think social media is dumb, or a waste of time, or a bunch of amateurs, please know this: Sometimes you're right. Often you're wrong.
Jim Tobin acknowledges that crowdsourcing, the wisdom of crowds, and the democratization of content creation often leads to junk. But it also produces some jewels.
Tobin calls social media "the largest, best, most accurate market segmentation tool ever invented." But adopting social media marketing means un-learning the idea that customers are 'targets' to be seized. In social media marketing, customers become your partners and potential advocates. Marketers should find, listen to, and participate in consumer-generated conversations across the Internet as potential purchasers dig into user-generated product reviews, feature lists, comparison prices, rave reviews, and cautionary tales.
Tobin and Braziel discuss at length how to plan a social media campaign, including a preliminary community analysis and then a community engagement plan.
A great introduction into Social Media
This book is a must read for anyone who wants to gain valuable, targeted insight into their business. The author does a good job of introducing you into what Social Media is, why you need to pay attention to it and how you can use it to help your business.
