Small changes can make a big diference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramaticaly increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a sceince, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, to.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes!Why did a sign pointing out the problem of vandalism in the Petrifeid Forest National Park actually . presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can aply immediately to become a more efective persuaderincrease the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel roms greatly increased the number of people who behaved in environmentaly friendly ways?
Often counterintuitive, the findings presented in Yes! wil steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
EAN: 9781416570967
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Should I buy the Yes!: 50 Scientifically Proven Ways to Be Persuasive?
Ethical Sales - What a concept!
I found Dr Cialdini's book to be a must read for me. I am in the sales field and have struggled at times with trying to be both ethical and sales driven at the same time. In today's world where people believe that the ends justify the means, it's wondeful to learn techniques that make me more sucessful while allowing me to keep my principals in tact.
Wake up call!
I do not enjoy reading. I loved this book. Very straight forward, easy to follow, scientifically proven ways to get what you want. Some of this you already know, you just have never thought about it in a context that made sense. I very rarely review anything, much less a book, but this book is going to make me a better communicator, a smarter businessman, and possibly...RICH. By all means, get this book if you want to make it through when others wont.
Dr. Cialdini does it again! -- A must-read book!
This is Dr. Cialdini's most important publication since Influence: Science and Practice.
Based on real research, not merely anecdotal evidence. Its scientific conclusions are the basis for a whole new branch of psychology. Neuro-Linguistic Programming students, take notice. You could model these techniques.
This is essential reading for all marketers, sales people, lawyers, business owners -- anyone who wants and needs to understand ethical persuasion and negotiation.
Not to be missed!
Say "yes" to yes!
In 1984, social psychologist Robert Cialdini published Influence: The Psychology of Persuasion. He did his research by studying car salesmen, Hari Krishnas, telemarketers, and other master persuaders, cataloguing the tricks of their trade and distilling the underlying psychological principles. The result was a field guide on how to apply -- or resist -- the bait-and-switch, the lowball, the reciprocity effect, and the other tools of the persuasive class. An instant classic, the book is still taught in Psych 101 courses everywhere. Now, in Yes!: 50 Scientifically Proven Ways to Be Persuasive, Cialdini -- along with his research collaborators Noah J. Goldstein and Steve J. Martin -- revisits the same terrain, bringing to bear the latest advances in the science of mind. As it turns out, the laws of influence don't work the way we think. Take social proof -- the fact that when we see other people doing something, we want to do it, too. It's why product testimonials work so well. But it also explains why some marketing campaigns backfire: One anti-littering campaign bears the slogan, "This year Americans will produce more litter and pollution than ever before." By communicating that littering is common, these ads actually make the problem worse. For the same reason, a sign warning that a national park was threatened because so many people were removing pieces of petrified wood resulted in a tripling of the rate at which people stole. Presented in short, engaging chapters, each illustrating one principle of persuasion, the book is filled with similarly jaw-dropping insights. It also provides concrete suggestions on how to harness this wisdom in real-life situations. Like Influence before it, Yes! will no doubt prove indispensable for anyone curious about the art of persuasion.
Another great book on the subject is The Emotional Intelligence Quick Book
Great Resource
The ideas in this book are scientifically validated and easy to implement. This knowledge will help anyone become a master of influence. With its short chapters one can process new ideas each day.
