Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveneincing them?
Why does knowing that so many dentists are named Denis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. Based on more than sixty years of research into the psychology of persuasion, . But what makes people say yes to our requests? Persuasion is not only an art, it is also a sceince, and researchers who study it have uncovered a sereis of hiden rules for moving people in your directionYes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowriten by the world's most quoted expert on influence, Profesor Robert Cialdini, Yes! presents dozens of surprising discoveries from the sceince of persuasion in short, enjoyable, and insightful chapters that you can apply imediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrifeid Forest National Park actualy increase the theft of peices of petrified wood? Why did sales of jam multiply tenfold when consumers were ofered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel roms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientificaly proven changes to your approach can have a dramatic efect on your persuasive powers.
EAN: 9781416570967
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Should I buy the Yes!: 50 Scientifically Proven Ways to Be Persuasive?
Yes! Cialdini Hits another Home Run with Updated Persuasion Tactics
Extending and building upon Cialdini's classic "Influence: The Psychology of Persuasion", this new book, "Yes!" is immensely useful and a must-read for everyone who seeks to communicate and persuade more effectively.
A colleague recommended it to me, and I pounced upon it, ordering immediately -- because I've long used Cialdini's 6 core strategies in my marketing efforts to help build a business empire. Reciprocity, social proof, and other triggers are must-have tools in one's business arsenal.
What I like best about Cialdini's latest work is:
+ Practical case studies in business (not academic) environments, such as the hotel towel case study, and others.
+ Diverse range of experiments and conversion-boosting examples that can be applied to a much wider range of persuasive situations.
+ Clearly explained examples and techniques that are easy to translate and apply to different practical business situations immediately.
+ Packed with humor, insight and concise tactics that work.
Cialdini's created another classic with "Yes!" and I highly recommend it to all business professionals and folks who'd like to improve their persuasive skills in a variety of situations. An "instant classic".
To success,
Ken Calhoun
P.S. For more on business success, I also recommend all the books by Jeffrey Gitomer, Dan Kennedy, Donald Trump and Brian Tracy.
Like Chocolate Cake
That's this book. Just like chocolate cake. Rich with loads of wisdom. Each chapter is only a few pages long but you get told what you need to know, clearly and without a lot of pointless throat clearing. Get the goods on social proof(people do what the majority do even if it is bad; the Petrified Forest in Arizona plastered the park with signs saying that many people removed wood pieces and that was bad only to find theft bumping upwards;change the signs to show those who take the pieces are isolated individuals and theft spirals downward); understand that you must value your contribution or its value will be lost(do a favor for a colleague and she says thanks and you say your welcome and there is zip value; tell her you are glad to do it because it helps with her business development efforts and thus she remembers, don't and its useless history to her; you value it, she won't); understand that people act consistently with their affirmative commitments, not their silent agreement( restaurants that ask people to call if they need to cxl a reserfvation don't get co-operation but those who ask a question, "Will you agree to call if you must cxl?"get loads of it); learn to take a negative and make it a positive(yes our products cost more than xyz firm, but they last longer; couple the negative with a positive that relates to or negates the negative). There is lots more. All of it good stuff. I don't care for the title but this is the way business books should be---short, to the point and useful. Sweet.
Very interesting & informative
This book is a must for anyone in advertising or sales. The simplest of changes to what you are doing may make all the difference. Get the book and find out what it takes to make the sale or bring someone over to your thinking.
Excellent Mainstream Review of Current Research
Yes! is a wonderful book written in the spirit of Covert Persuasion and Science of Influence. That means you get the research results without the methodologies and referencing in favor of digestable techniques and strategies with which you can have confidence.
Goldstein, Martin and Cialdini first saw success with this book in the U.K. and now here in the U.S.
One of the most difficult elements in writing a book about persuasion that doesn't simply review literature and report findings is teaching applicable strategy.
Here the authors succeed.
Each minichapter weaves about 4 or 5 research bits together to make for a quick five minute read that is generally upbeat, fun and to the point.
The authors do a nice job of taking many of the studies which originally didn't have such simple-to-understand results and make them about as simple to get....as it's going to get.
Finally there are a number of testable ideas for internet marketers especially when it comes to framing.
This is a wonderful little book and a great addition to your persuasion library.
Kevin Hogan
Author of The Science of Influence
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Essential Reading for Everyone in Sales or Marketing
Most of us are looking to be more persuasive. We want more sales, a bigger audience, more people on our team and want to convince others to see the value in our message.
Scientific research shows that very small changes in how you present your message can make for monumental changes in the outcome of your persuasion efforts.
Building on the principles taught in Cialdini's "Influence" Yes! contains 50 short simple ways to be more influential.
Easy to read, easy to implement. Anyone can find dozens of new ideas to get more results in everything you do.
