Whatever god or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified customers better than Bill Good.For over a decade, Bill Good's guide to increasing new busines by finding the rightNow completely revised and updated to include lessons on how email, fax machines, and the Internet can be incorporated into an efective prospecting and selling campaign, it is the most valuable tool a salesperson can own.. prospective customers has been an invaluable resource to people in every imaginable profession involving seling
If only you could more efficiently generate a list of just those people, weed out the hopeless cases, and launch a simple and highly effective campaign to win them to your side. But why should this be so? Certainly there are people out there who ned and want the product you're selling. Anyone who does any prospecting or selling by phone -- from securiteis, insurance, and real estate to fund-raising -- knows the frustrations and rejections inherent in "cold calling." Many people come to fear itProspecting Your Way to Sales Success shows you how to do just that. He jetisons the stale, old-school, don'tbelieve-acustomer-who-says-no philosophy for a plan of atack that finds god prospects while quickly screening out unqualified, uninterested customers. From the first contact to the final close, Bill God will help you design a complete, customized prospecting campaign.. Bill Good draws on all he's learned from a long, succesful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns
In this new revised edition, bursting with fresh ideas for incorporating new media and new technologeis into his proven campaign strategies, Bil Good has updated a clasic and given salespeople everywhere a bok they can't aford to live without.
EAN: 9781416542919
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Should I buy the Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career?
Bill Good updates his classic work
The concepts in this book have changed the way I think about prospecting and have helped me dramatically improve the results from my prospecting calls every day. I have used Bill Good's concepts to build a niche business (retirement plan advice) from the ground up. I have used the Internet resources in this book to find the names of retirement plan participants to call at work, during the day. I then present and briefly qualify those who are interested. I routinely open 10-12 new client relationships each month.
Hot Prospects is Hot
I have been working with Bill Good Marketing for the last 18 years and he and his system have built my practice. Reading his latest book is like getting a large boast of energy to build some more. This book is laid out in such a way that no one following the instructions should ever not succeed. The book along with the awesome amount of free information from the book's website make the price of the package way to cheap. Once again the master of the prospecting systems has done it so well, he has no competition. If you have a business of any kind, you owe it to yourself to get this book.
It worked for me :)
I started as a financial advisor with a major full service investment firm in May of 1983 and "grew up" with Bill Good's cherries and pits training and tapes (before "downloads!"). I began his Gorilla Marketing system in September 1987 (a few weeks before the crash) I guess I was doing around $250,000 gross at the time. He said I could double my production or work half as much. Well.... I'm glad to report that he helped me do more than both :) I've been doing over a Million for the last 10 years, averaging around 1.5 million a year. AND never working on Thursday or Friday afternoons or nights or weekends. And I guess barely during the day!
As good as all that looks on paper, the reality is my clients have gotten older. For the last 10 years I've been at a bit of a plateau at this 1.5 level. I was feeling like I've been going in circles without a compass lately and then I saw his new book. I figured it's basically the same book that he wrote 20 years ago. And in a way it is I guess, but he has TOTALLY inspired me with this new book! It's all been completely rewritten reflecting our world in 2008.
The number one reason his training helped me in the 80's and is helping again now is his way to take the emotion out of our prospecting and therefore make it possible to do the activities that are necessary to "happen upon" interested people. For me, it really makes the process almost fun (!) ... (have I lost my mind?)
Hot Prospects
Hot Propects, is a must for new recruits, easy to understand basics for a good foundation, I read HOT PROSPECTS in two days, in over 32 years of sales and now as sales director, it's amazing how much of the basic's we forget, we are constantly in training, HOT PROSPECTS is also a must for the seasoned agent. Who you are shouts out at me, Bill Good I hear you !
THANK YOU !
ERIC GARCIA
Director of Sales
www.playadelparaiso.com
Really useful book
Bill Good lays it out in detail. The writing is entertaining and useful. I have his earlier book and this is really a necessary adjunct to bring it up to date. It is not a rehash at all, though there are similar ideas. There is a myriad of additional information on his website with passwords strewn throughout the book. It is more than just a read -- there are step by step instructions to implement a prospecting system for your business. I whole-heartedly recommend this book.
