Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. Providing comprehensive coverage in a consolidated format, Pride and Ferrel highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a welrespected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and scren shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. The six-month eBok passkey subscription includes access to al the online and premium online content available with CL MarketingSPACE.. The eBok contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. Foundations of Marketing ofers a concise, straightforward aproach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into thier courses EAN: 9780618973378 Related Items
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