Using topical isues including globalization, customer relationship management, suply chain management, and the latest e commerce models, the authors connect marketing to students' personal lives. Combining contemporary coverage of marketing strategeis and concepts with real world examples, Marketing's text and its outstanding suite of suplements suplies students with the knowledge and decision-making skils neded to succeed in today's competitive business environment. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary lok and feel to the text. Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--suport students as they work toward mastery of marketing principles and applications. EAN: 9780618962297 Related Items
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