The most effective sales strategies for tough economic times
even when no one wants to buy-and tactics and strategies that wil work even better when they . The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategeis that work now and fast . . Today's selling environment is tough, and only getting tougher. do want to buy.
How to Sel When Nobody's Buying Whether you sell busines-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. . You'll find the tools and information you ned to gain confidence, create powerful aliances, profitable social networks, and drive your profits to unprecedented highs. is a practical, efective guide to selling even in the toughest of times
- Features efective, simple strategeis for seling in tough economic times
- Ofers free or low-cost prospecting tols that bring in customers by the herd
- Includes case studies from top salespeople that reveal new ways to bring in customers
- From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour
These days, you need all the help you can get to sel efectively. If you want to increase your sales and drive your business forward-no mater what the economy or your industry does learn How to Sell When Nobody's Buying.
EAN: 9780470504895
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Should I buy the How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)?
This book will help you become a sales super hero!
If you have ever seen Dave speak there is only one way to describe his style and that would be intense. This book fits that mold and then some. It is absolutely packed from beginning to end with valuable and useful information that you can actually use no matter your specialty or your profession.
Right now the question in your head should be "Who is still buying and how do I connect with them?"
Many sales books deliver information on sales and theories but then do not explain how to use the idea or implement it in a way that works. This book not only delivers on ideas but sets a strategy on how to make you an obvious expert.
In an age where the effective sales process changes almost weekly you as a sales person must not only be able to provide the basics in sales but also be able to be the chameleon who can adapt to newer strategies like social media or a video presentation.
The chapter on social media is a wealth of information on how to set your stage for success.
The 7 pages on how Dave has staged a drip process is not just entertaining and informative but also sets the stage for your own creativity to make your own process to get noticed by prospective clients.
If you want to be a top producer or are currently one arm yourself with this book and ideas that will help propel you to superstar or beyond.
The topics covered range from motivational, up sells / down sells, how to effectively sell to a group of decision makers, telling stories, asking effective questions and much more.
The interview with Matt Hoover is amazing and inspirational. What I learned from it was most walls or roadblocks for sales are in your head; by preparing right now you will be ahead of those who are lazy and not prepared. The challenge is to implement what you have read so that you can actually make income from it. It comes down to you and the question if you really will implement the ideas or wish that you did?
Buy this book if you're in the selling biz!
It isn't very often that I buy a book and feel like I have to go give a review, but this book is definitely one of those books I feel needs to be read by anyone and everyone in the sales business!
Right off the bat you're hit with advice that will get you rocking and rolling! Dave starts on Chapter 0 (yes, 0!) with a quick start section to Sell More Right Now! In it he walks the reader through a process to engage old prospects, create new referrals, drum up new prospects, and get you in the door and pitching the big guys within the first week. How?!?! Uh... read the book!
You're not going to find the same ole dibble about running the sales game like it used to be done...oh.... did you think that the sales game was the same, still?!?! No way! I love what Dave says about sales, "Selling changed and someone forgot to tell the sales teams." Great way to put it! And he demonstrates exactly what he means throughout his well thought out book.
Dave points out that sales in this century have a very different feel and dynamic. And the salesperson who wants to not only survive but thrive will take notes and run with the info found in How to sell when nobody's buying. I am!
Since the book was written by the master of persuasion himself you'll find information on getting your mindset ready to achieve what is possible and prosper in this day and age. In fact every chapter empowers you to do more in less time and much more effectively than you may have been doing before.
This book is also more than just how to increase your sales, it's about how to increase the value of who you are as a sales professional. Sure the economy has taken a bit of a bump, but sales are still being made, people are still in the market and still buying! If you are placed as an expert in your field (yes the book goes into this as well!) you will be the one buyers will flock to.
And for those less technically savvy, Dave devotes part of the book to taking your sales to the next level - into the digital age!
You'll find information on online sales integration like:
using free online services to market your services and draw prospects to you
using social networks to Make you Money! (I'm sure you've heard of Facebook? Twitter?)
how big corporations are using social media EFFECTIVELY! ( Shocking info that blew my mind!)
How about free conference services that will provide you with mp3's of conference calls (This alone will save you thousands if you're using standard conferencing services!)
And if all the above was enough to get you to buy the book ... there's even more!
How about interviews with leading experts on management and motivation?
In the book, Dave interviewed a genius who changed how his company ran and ended up with the company's best year ever when everyone else was suffering with downturns in the economy. And yes he shares that with the reader!
Let me tell you, this book was one I read from cover to cover. Then I got on the phone and called my friend and spent the next couple of hours strategizing and implementing the ideas.
So in the end I very highly recommend this book. Period. Buy it then send me a Christmas card from Maui. Better still look me up while you're there, we'll share a Mai Tai!
(ps. If you're in the insurance business, don't read this book! I've already teamed up with the top selling agent, in the top grossing district in the nation, and most likely we'll be calling on some of the prospects you've neglected. But by all means please feel free to send me your referrals that "aren't" buying...haha!)
Dave is a One-Man Stimulus Package...
You CAN prosper in a tough economy. But you have to keep at it.
With this sluggish economy, many people are immobilized by fear...
They are more cautious than ever, and they are buying less and less. I hate to tell you this, but everyone is predicting that it is only going to get worse in the short-term.
You can't just be mediocre and expect to keep bringing in sales every month. As things get tougher, you need to work harder just to stay even.
To get ahead in this economic climate, you need fresh, new, proven techniques... like the ones you'll find in HOW TO SELL WHEN NOBODY'S BUYING.
With fewer opportunities, you need to have a method for finding as many of them as possible, and then maxing out your chances of "sales gold" once you identify them...
Dave Lakhani's book is full of ideas that will help sales pros of all stripes to find their Inner Salesman and let him or her loose on the market. It is full of hard-hitting actionable information and should be read (and then acted on) by every sales pro.
If you believe, as I do, that small business entrepreneurs and sales pros are the twin engines of the global economy, then you will want to do your part to our recovery and BUY THIS BOOK.
You will not be sorry.
Brings sales into the 21st Century
Wow, I really loved this book! It's not often I find myself unable to put down a book on selling, but this book is that good. Dave Lakhani's How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) is a needed shot in the arm for anyone in the sales profession, especially in the tough economy we are currently experiencing. This book is required reading for those sales professionals who want to be top producers. I can guarantee that if you implemented the advice and recommendations in this book you would dominate your market and sales force - It's as simple as that.
Having been in the sales profession for over 14 years I've attended many sales training events and read a lot of books, but I still found myself learning new things right from the very first page. The book starts out with a quickstart guide that will literally turbocharge your sales career right from the first day you implement it.
Lakhani's style is built on boldness, working smarter and trying harder. This is not simply intellectual read, although there is plenty of theory, this is an action plan that will produce results. I have used some of the techniques he recommends so I know they work. A lot of the other techniques and strategies detailed were "a-ha" moments for me - so simple in application I can't believe I hadn't thought of them before but devastatingly effective. I will be integrating them into my sales framework.
Lakhani goes into depth on leveraging new technologies and social media to network, make sales and increase our effectiveness. This alone was worth the price of the book. If you've ever wondered how to integrate things like Facebook, Linkedin and Twitter into your sales strategy here it is. This book answered a lot of questions I had on how to use these tools to actually put money in my pocket.
In the interest of brevity I'll keep this review short. Buy this book if you want to make more money, be more successful and dominate your sales market.
In Sales? Get Rid of ALL Your Excuses
I've read many books on selling, and I have to say, not many of them make me want to read from cover to cover without putting the book down. This book did that. I had to force myself to stop reading when I wanted to just continue on.
What makes this book so different from all the rest I've read, it really brings all of "today's" tools and resources into focus and covers how to use today's resources and tools (such as Social Media, etc) in today's selling.
No matter what you're selling, be it cars, homes, or one dollar widgets, this book will help you overcome all the excuses of today's economy and get your sales numbers out of the basement and back to the top floor.
I especially liked the chapters on "Getting Creative: Opening Old Doors New Ways" using a drip campaign, and "Get Visible: You Have to Be Seen to Sell." These were eye openers for me, and I'm in the business of being seen to sell. Great section on building your own personal brand online, and tips on how to get your personal self to the top of search engines... and how failing to build your own personal online bio is a major mistake a lot of people in the sales business fail to do. These are things most selling technique books I've read, just don't cover. I'm already making changes in my own online business to incorporate some of Dave's tips in this book.
Most books cover century old sales techniques re-hashed. This book does anything BUT that. A MUST READ for anyone in the sales industry! I have two sons in the sales business, and this book will be gifts to both of them!
