This Vs That - Hey Whipple Squeeze This A Guide To Creating Great

$10.67

In this new edition of the irreverent, celebrated bestseler, master copywriter Luke Sulivan looks at the history of advertising, from the good, to the bad, to the ugly. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sel.. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the posibilities of new media and technologeis

EAN: 9780470190739

Related Items

• Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
• Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
• Web Marketing For Dummies (For Dummies (Computer/Tech))
• Horse Trading in the Age of Cars: Men in the Marketplace (Gender Relations in the American Experience)
• Storyselling for Financial Advisors : How Top Producers Sell

Should I buy the Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)?

It just gets better

I already reviewed the first edition of Whipple here in 2001. The third edition is even softer and more absorbent. The two new chapters add to its value- and are so entertainingly written that I even stayed awake for the bit about short-form versus long-form DRTV. (The new media chapter merits a book in itself though- why not go for it, Luke?) Meanwhile this book comfortably retains the title of the best all-round book on the business. Thanks again.