Written by an inthe-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. . Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that wil help you develop a customer-centric mindset without sacrificing your company’s bottom line. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
EAN: 9780470130650
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Should I buy the Web Analytics: An Hour a Day?
Turning online data into wisdom
'Web Analytics: An Hour a Day' describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.
The Business trinity, created by Avinash, is a very powerful business process that can radically improve the performance of online efforts. It is also the spirit of the book. Avinash describes the trinity as follows: "The goal of the Trinity mindset is to power the generation of actionable insights. Its goal is not to do reporting. Its goal is not to figure out how to spam decision makers with data. Actionable Insights & Metrics are the uber-goal simply because they drive strategic differentiation and a sustainable competitive advantage (...) The Trinity mindset empowers you to Understand the customer experience so explicitly that you can influence the right customer behavior which will lead to win-win outcomes for the company and its customers."
The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies.
I have profited from Avinash's writings in various situations; the practical advices given in the book are clear and bring great results. I warmly recommend reading this book and following the author's blog.
Accessible and Marketing Driven
One of the first things that impressed me about this book was the fact that it went beyond what I was expecting to read: how to better read analytics dashboards. What I found was a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. This is more than your typical programming book, this is a marketing book.
Kaushik does a great job with the format. As is the fact with any subject you are committed to knowing, reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.
The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
Must-read for all Web Analysts
I'm a web metrics analyst in a top 20 e-commerce website in US. This book provides valuable knowledge and actionale insights in Web Analytics. The author has a significant experience as a web analytics practitioner - it really differentiate this book from other web analytics books.
A lifesaver!
As a project manager for several small to medium websites, I'm faced with lots of responsibilities, like content and design strategy, online media planning, and site stats reporting. I've been using a robust stats program since 2004, but was literally drowning in data. Avinash's book saved me. I finally have a good, solid understanding of web analytics and how I can get the most from my stats program to really understand what's happening with my sites.
I am not a math guy by any stretch, but Avinash actually makes this stuff fun, and he breaks down what's important beautifully, by outlining different core metrics and concepts in plain english, then following up with the REASON the reader should care about those metrics and WHAT SPECIFICALLY they should care about.
I'm a little over halfway through the book and it's already dog-eared and marked up with notes and highlighter streaks - I don't think I've delved into a book repeatedly this much, ever. And I'll definitely continue to rely on it as an incredible reference tool for the next several years.
Finally, Avinash takes all this to the next level by encouraging dialogue from readers via his active, informative blog, Occam's Razor, as an excellent living companion to the book. If you've ever wanted to get a good handle on how to interpret your website traffic and have a good time doing it, I can't recommend this book highly enough.
Thanks Avinash!
An 'added value' bookfor your library
I pre-ordered my book over a month ago...it was well worth the wait!!
'Web Analytics: An Hour a Day' provides clear and concise information on how to best utilize the tools out there for measuring data for you web site. This book is an excellent resource for task-oriented realists who want to find a way to improve their Web site's search engine rank.
Avinash does a great job in guiding the reader to understand how to take into account user behavior. Why? With so much data to decipher from reports and graphs, you begin to develop a better sense of what the numbers are really telling you.
For those who are diving into using and understanding web analytics, this book is indispensable! The book is loaded with numerous examples, but is enriched even more with Avinash's input helping decipher the 'what', 'how', and 'why'.
Reading Avinash's book will help you look at websites differently, and how to make better use of the data that's collected with your company's WA tools. The devil is in the details. This book helps you sort our those little devils.
Avinash, well done my friend!
