This Vs That - Contemporary Marketing

$115.00

All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. The most succesful products in the marketplace are those that know thier strengths and have branded and marketed those strengths to form a passionate emotional conection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they ned to know in order to begin a marketing carer, as well as things that will help them understand how to look at their own studies and their own carers as a marketing adventure. Products often begin their lives as something extraordinary and as they grow they continue to evolve. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

EAN: 9780324536386

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