The secret: building a truly designdriven business, in which design is central to everything you do. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in busines performance. But delivering great designs is not easy. Legendary industrial designer Robert Bruner (who laid the groundwork for Apple's briliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, depening relationships, and strengthening brands. More and more companies are coming to understand the competitive advantage ofered by outstanding design. Do You Matter? shows how to do precisely that. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.. Many companies accomplish it once, or twice; few do it consistently. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn designdriven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets
EAN: 9780137142446
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Should I buy the Do You Matter? How Great Design Will Make People Love Your Company?
Excellent book on getting to the top and staying there
The book has numerous real life vignettes on successes and failures of products in many industries, from home remedies such as Vicks Vaporub to the Ipod to the Motorola Razr.
This is a great book on leadership, marketing, creativity and evolution of successful companies. This book (based upon the title) was not what I expected but in the end I was pleasantly surprised. It was entertaining, make me more inquisitive and helped me as a consumer critically evaluate a product line (such as MP3 players, for example, and the success of the IPOD).
Being a consumer and a person who is a definite Prosumer (professional consumer), I am amazed at the background of what makes a product popular and gives the consumer coming back for more.
The authors have written in such a clear and interesting style that I read the entire book in one sitting. I was utterly fascinated and if I were an engineer or inventor, Consumer product manufacturer or executive in a NASDAQ company, this would be essential reading for my employees.
A fascinating book about how the impact of good design
This book is a great read about what good design is and the difference it can make on a company's success. It's full of real life examples about how some companies do it right and others fail miserably. No longer is design confined to the appearance of a product, but now it involves a whole myriad of things. One example the author uses is the iPod. The iPod is more than just an attractive object. It's the iTunes store, the 99 cent songs, and even the Apple store. If you have any interest in learning about the impact of design this is the definitive book. It's co-written by the the first head of ID for Apple. The book is full of illustrations and practical examples. Read this and you'll never look at a product in quite the same way.
Design isn't what you think it is, but it is definitely important
As a business student, I felt this book was a page turner and a must-read for anyone interested in marketing research. It covers several real-world examples that are hot topics in today's marketing courses and reflects a modern approach to design-driven research and implementation. The authors frequently use Apple's iPhone as an example of how the company sells the whole experience to the customer rather than just a solid product. One of the authors, Robert Brunner, was listed as a former Director of Industrial Design at Apple, which explains the frequent analogous comparisons between Steve Jobs, Apple, and other companies. I also detected a strong affection towards BMW vehicles, suggesting one or more of the authors may own at least one BMW but I admit that they sell the experience as well as a stout automobile. The authors wrap up the book by summarizing the major ideas behind design-oriented products and how it has to strike an emotional chord with the customers. The authors cover a concept that is not frequently examined in marketing courses but is often hinted at or brought up as a side conversation. One scenario explored by the authors focused on Harley-Davidson and how they sell the brand and "lifestyle" and not just a mode of transportation. Super Sport bikes, naked bikes, and Dual-purpose bikes might offer better performance or versatility, but Harley-Davidson sells you the brand along with a machine that evokes an emotional attraction with its "potato-potato" exhaust. Overall, I felt this book did an excellent job of covering a very abstract concept lost to large companies that are undergoing a death spiral in today's economy. The book was also a quick read, so expect to finish it within a few hours.
Design at a whole new level!
We all have horror stories about our experiences with poorly designed products and services, which can turn us from being a happy customer - and an advocate, to an irate customer who hates the company.
In "Do you matter?" Robert Brunner and Stewart Emery did an excellent job of telling us exactly how great design will make people love your company! Point-by-point, this book brilliantly lays out how great design must be central to not only the industrial design aspects of products, but must also reach beyond to include designing a compelling personal experience for the customer.
Each point was vividly illuminated with actual case studies and examples of how great design created loyal customers for companies like Apple, Starbucks, Fuego Grills and Jones Soda.
And yes, I liked the bold design and layout of the book. I especially found the wider margins which were filled with notes and illustrations, a nice experience.
I would definitely recommend this book to all designers - and to those CEOs and Executives who are serious about having people love their Company. I rate this book at 5 stars.
Excellent read for any design professional
Whether a Designer, Architect or consumer Do You Matter is an excellent narrative on why design is important.
In an era when American car manufacturers are cutting back on their D&R departments, Brunner reminds us how essential design is. Do You Matter addresses how & why design matters and gives insight to the process design professionals go through when creating nearly every physical thing that surrounds us in our lives.
