This bestselling, breif introduction to marketing teaches students marketing using a customer value framework.
The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.
For marketing profesionals who beleive customer valueis the driving force
behind every marketing strategy.
EAN: 9780136021131
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Should I buy the Marketing: An Introduction (9th Edition)?
Great basic marketing text at a great price!
I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!
Awesome book
Great marketing book, even if I didn't have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper.
Complete, clear and updated
This book is very valuable even for those professionals with long experience in marketing. Either as reference work for the most modern marketing techniques or as case study of various companies (and its marketing problems and solutions), the book of Kotler and Armstrong is excellent. The dense appendixes reinforce the quality of the volume. In there it is possible to find some novelties as, for exemple, advices for those looking for careers in marketing. The practical exercises at the end of each chapter help to apply the contents in our diary lives. Colorful drawings, charts and ads samples make each page a delight for the eyes. This book allows learning with a touch of printing art.
Highly recommended for business students.
Hi, my name is Banggajam Velayudham. Currently I am pursuing an ABE business management course. Last term when I sat for my marketing Exam,My lecturer Ms.Chua recommend this book to me and I used the "Introduction to Marketing" by Philip Kotler and Gary Armstrong. This book is very good and act as a guide and has good notes and case stuides of the real business world with many pictures and particularly short notes on key points and it really helped me to get an A in my exam. I as student would highly recommed this book for ABE students. Thanks Mr.Kotler and Mr. Armstrong for coming out with such a wonderful boo,.
Good Book
I'm taking marketing 101 and so far this book has been easy to read and covers all the latest companies and products.
