This Vs That - Marketing Management 13th Edition

$99.00

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-comerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

EAN: 9780136009986

Features / Specifications (Specs)

• ISBN13: 9780136009986
• Condition: USED - ACCEPTABLE
• Notes:

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Should I buy the Marketing Management (13th Edition)?

Excellent book, but can be found on Amazon for less than 1/2 price

This is an excellent book, and is widely used.

But what i don't get is why is the hardcover version so expensive? I compared the Hardcover version to the Paperback version (The paperback version is described as the Eastern Economy Edition) and the contents are the same and the quality is very similar. The thing is that you can buy the paperback version for less than $50 for a new copy, while the hardcover will set you back $100 or more. I definately don't see a reason why anyone would want to pay $50+ more for the hardcover version.

If you want to take a look at the paperback version, simply copy and paste B001Q2CP6S into the search box.

Happy bargain hunting :)

Great book

I had to get this book for my Marketing Management class. It was a very useful book with a lot of great material. It is definitely a tool I will reference for several years to come.

Good book for basics

This is a good beginner's book as it provides the basics you need to introduce yourself to the subject. I needed it for a class but it can serve as a good reference guide as well.

5 Stars

I have nothing but praise about my experience. The condition of the book matched the online description, and I received the book a lot earlier than anticipated. The latter is not always the case when ordering from a third party.

5 stars easy.

Excellent!

This book is very informative. It was assigned as a class book and is very interesting. I highly recommend it.