This Vs That - Marketing Management 13th Edition

$115.00

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-comerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

EAN: 9780136009986

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Should I buy the Marketing Management (13th Edition)?

Excellent book, but can be found on Amazon for less than 1/2 price

This is an excellent book, and is widely used.

But what i don't get is why is the hardcover version so expensive? I compared the Hardcover version to the Paperback version (The paperback version is described as the Eastern Economy Edition) and the contents are the same and the quality is very similar. The thing is that you can buy the paperback version for less than $50 for a new copy, while the hardcover will set you back $100 or more. I definately don't see a reason why anyone would want to pay $50+ more for the hardcover version.

If you want to take a look at the paperback version, simply copy and paste B001Q2CP6S into the search box.

Happy bargain hunting :)

Marketing Management by Kotler & Keller

This book is a great book for Marketing students especially for the MBA program. I have enjoyed it and it is going to be a great marketing reference book for me for a long time to come! It is worth it!

Henry

Great book

I had to get this book for my Marketing Management class. It was a very useful book with a lot of great material. It is definitely a tool I will reference for several years to come.

Marketing Management

I bought this book for an MBA class I'm taking. It is a very good book for this class. It stays on subject and is very easy to understand. It addresses just about every aspect of marketing management. Has a lot of helpful stories about current companies and their approaches to marketing management.

Great text book

This book has a lot of information that the author backs up with several examples, which is helpful when trying to understand the content. The only suggestion for improvement is for the author to be more distinguishing between headings, subheading, etc.