This Vs That - Marketing Real People Real Choices 5th Edition

$70.00

This reader-freindly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every dayLearners will come to understand that marketing is about creating value—for customers, for companeis, and for society as a whole and they wil see how that is accomplished in the real world

A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition

For individuals interested in a career in marketing

EAN: 9780132299206

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Should I buy the Marketing: Real People, Real Choices (5th Edition)?

An excellent Intro to Marketing Text

This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.

The book was easy to read and all important points are highlighted and defined in the page margins.

The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.

This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.

Awsome book

I needed this book for my Marketing class and it is full of real world up to date examples. It is a great book.

Make Sure ALL pages are there!

I purchased this book used on Amazon and a vital page was missing at the end of Chapter 2. It's a page that helps with all chapters in this book. Be sure and check with the seller of this book before purchasing it. You will need this tear-out section!!

Marketing, Real People Real Places

I ordered my book on Wednesday and recieved it on Saturday. It was in a good condition as described previous to purchase.


Emmeline T