This Vs That - Global Marketing 5th Edition

$127.00

KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting

KEY TOPICS:  Each chapter features vignetes and discussion cases featuring highprofile, real-world companeis and products; examples from the trade pres to illustrate key terms and issues; topical and timely boxed features; and concise sumaries of the latest research findings published in scholarly journals

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

EAN: 9780131754348

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Should I buy the Global Marketing (5th Edition)?

Great BooK!

This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.

Book Purchase

Book came in great time and was in the condition they said it was in. 5 stars.

Informative

Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper

i was pleased

i got this book in good time and in good condition the seller wasalso amazinly curteous thank u