This is the #1 seling marketing management textbok worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.. For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course
EAN: 9780131457577
Related Items
Should I buy the Marketing Management (12th Edition) (Marketing Management)?
Excellent and Updated Textbook
I have used Marketing textbooks by Philip Kotler when doing my MBA in the 1980s when I was a novice in the field of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. This book is really the top quality book that one would expert of Kotler and his colleague.
The 12th edition of "Marketing Management" is an excellent textbook on the current marketing trends. It is an enjoyable and useful book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet. This is also a must have- book for those doing an MBA or other business studies at undergraduate level.
Great book for High Tech Product Managers
This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.
Outstanding Course Material
Marketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on.
Great Purchase
The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.
Marketing Management 12e
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
