The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. This edition of Esentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions � the four Ps framework, managerial orientation, and strategy planning focus. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model... The suporting materials that acompany it have ben more widely used than any other teaching materials for introductory marketing. Focus of Essentials of Marketing has always ben on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet thier needs. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model EAN: 9780077216436 Related Items
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