Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature intext and boxed examples that highlight global isues, technology, ethics, aplied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. EAN: 9780073252896 Related Items
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Marketing book review
as I am currently studying for an MBA, I use this book as a course support.
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