This Vs That - Marketing The Core With Online Learning Center Premium Content

$90.98

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distils Marketing�s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students wil appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, curency, and supplements into the ideal package for budget-conscious students and time-conscious profesors..

EAN: 9780073215747

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Should I buy the Marketing: The Core with Online Learning Center Premium Content Card?

Pleasantly surprised!

This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!

excellent

the book was in great condition and it was shipped on time which means alot when you are taking college courses.

Good content

I passed the class, so i guess its got the content needed for the class for Business marketing Managment. The topics where good and the examples does make you think outside the box, so its nice...

Marketing Core

The books condition is fine and I received the book in a very timely manner. Thank you!