This Vs That - International Marketing Mcgraw Hillirwin Series In Marketing

$60.00

Cateora and Graham's International Marketing is far and away the best seling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a wel-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to se the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

EAN: 9780073080062

Related Items

• The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
• The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
• Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
• The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
• Forensics: The Winner's Guide to Speech Contests

Should I buy the International Marketing (Mcgraw Hill/Irwin Series in Marketing)?

Best Overall International Marketing Text

I am a Professor of International Marketing and have used this book and the previous editions for 10 semesters. Compared to the competition, this book is definitely the best in the field. It is well written and researched and gives the reader a solid foundation in the major topics of IM. The instructor support materials are excellent and I highly recommend them, particularly the video series. If you are a new professor teaching IM for the first time, the instructor's manual, powerpoint slides, test bank, and videos are a godsend! The Country Notebook described in the book is a great semester-long team project and really reinforces the content of each chapter. I will continue to use this book for a long time!

worked for me...

I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!

College Textbook

This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.

excellent

The textbook came in excellent condition and right on time for class. THANK YOU!

Very Good Comprehensive Textbook

This is a comprehensive college text on the subject of international marketing. It is excellent in that it covers all relevant subject areas in some depth. The text also offers guidelines for student development of a "country notebook" international marketing project. There are also quite a few provocative and relevant cases. The only negatives are that the writing is a bit over the heads of most undergraduates, and the country notebook lends itself toward development of a multidomestic plan rather than a global plan. I use the text to teach international marketing. I have found no other book on the subject that offers an acceptable combination of project, cases, and material to be learned in a single source.