This Vs That - Retailing Management

Retailing Management by Levy and Wietz is the best-selling textbook in the retailing market.

The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing seting.. The text�s logical organization around a decision-making proces allows readers to learn about the process of strategic decisions first before moving on to decision implementation. One of the major advantages of the Levy/Weitz approach is the text�s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decisionmaking

Students indicate that this text is a �good read� because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, suply chain management, and the use of the Internet to improve operating efficeinceis and customer service. The text provides a balanced treatment of strategic, �how to,� and conceptual material, in a highly readable and interesting format

This bok and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Retailing is a high tech, global, growth industry that provides challenging and rewarding carer opportuniteis for colege graduates