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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about...
$18.49
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Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community...
$13.72
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Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing

Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing

An essential read for any marketer looking to understand how blogs, podcasts, social networks and other Web 2.0 tools can help you connect on a deeper...
$14.95
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Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online

NO RULES...
$12.32
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)

"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden-these guys know their stuff and it...
$45.99
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Have You Filled a Bucket Today?

Have You Filled a Bucket Today?

Through simple prose and vivid illustrations, this heartwarming book encourages positive behavior as children see how rewarding it is to express daily kindness, appreciation, and love....
$11.10
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Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition

Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition

The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and...
$11.58
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The Psychology Of Selling: The Art of Closing Sales

The Psychology Of Selling: The Art of Closing Sales

Find The Keys To Sales Success!...
$10.41
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Pastured Poultry Profits

Pastured Poultry Profits

A couple working six months per year for 50 hours per week on 20 acres can net $25,000-$30,000 per year with an investment equivalent to the...
$21.92
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The Packaging and Design Templates Sourcebook (Graphic Design)

The Packaging and Design Templates Sourcebook (Graphic Design)

A practical and inspirational resource book of templates....
$16.50
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