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This innovative approach -- blending practicality and creativity -- is now in full-color!...
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If you market a product, service, or idea in any business, industry or organization, you must read...
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Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that...
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Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those...
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Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and...
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This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on...
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of...
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KEY BENEFIT...
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$105.00
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Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught?...
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Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities...
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$74.33
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