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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to...
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$10.69
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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to...
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$16.86
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No times are more difficult for the survival of a company than recessions. They are defining moments for managers. Yet there are few books on recession...
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$16.95
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Fred Reichheld's 2006 book...
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$19.77
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The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a...
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$11.23
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For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently,...
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$48.82
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. 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet...
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$13.42
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The practical toolbox for readers of Million Dollar Consulting...
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$19.87
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"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any...
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$12.99
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I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career...
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$24.95
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