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Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In...
$11.49
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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban...
$14.05
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Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their...
$18.65
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers...
$13.31
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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Small changes can make a big difference in your powers of persuasion...
$15.26
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained,...
$14.98
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Buying In: The Secret Dialogue Between What We Buy and Who We Are

Buying In: The Secret Dialogue Between What We Buy and Who We Are

“Fascinating … A compelling blend of cultural anthropology and business journalism.”...
$14.08
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Web Analytics: An Hour a Day

Web Analytics: An Hour a Day

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking...
$16.09
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The Sales Bible: The Ultimate Sales Resource, New Edition

The Sales Bible: The Ultimate Sales Resource, New Edition

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published...
$17.40
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve...
$16.11
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